X (previously Twitter), is bolstering its video-first ambitions with a brand new TV app. The corporate introduced on Tuesday that X will quickly get a brand new good TV app that shall be appropriate with most gadgets and permit customers to observe the movies hosted on the platform on a bigger display. Whereas there isn’t any launch date for the app in sight, a few of its options have additionally been highlighted akin to trending algorithm-based content material curation, synthetic intelligence (AI)-powered matter organisation, and extra.
Linda Yaccarino, CEO, X, introduced the brand new growth by way of a submit on the platform. She stated, “From the small display to the massive display X is altering all the pieces. Quickly we’ll deliver real-time, participating content material to your good TVs with the X TV App. This shall be your go-to companion for a high-quality, immersive leisure expertise on a bigger display.” The good TV app remains to be underneath growth, however the CEO highlighted that it is going to be launched quickly.
Making the announcement, Yaccarino additionally revealed a couple of of the options that customers of the app will get. The X TV app shall be powered by the identical trending video algorithm that runs on the platform. Customers are prone to see the preferred movies primarily based on their preferences lined up upon booting up the app. The app may also let customers organise movies by matters that are AI-powered. The corporate says this can create a personalised expertise however extra particulars are awaited.
X TV app may also assist cross-device viewings. So, a person may pause a video on their cell app and begin on the similar place on the good TV so long as each apps have the identical account logged in. Yaccarino additionally stated that the video search performance shall be improved to assist viewers simply discover what they’re searching for. Casting assist may also be supplied.
From the small display to the massive display X is altering all the pieces. Quickly we’ll deliver real-time, participating content material to your good TVs with the X TV App. This shall be your go-to companion for a high-quality, immersive leisure expertise on a bigger display. We’re nonetheless constructing it… pic.twitter.com/QhG6cVDpZ8
— Linda Yaccarino (@lindayaX) April 23, 2024
Together with the submit, Yaccarino additionally shared a teaser video of the app, which may be seen above. Primarily based on the video, the interface seems to be fairly generic with account settings on the highest left, adopted by a search and residential icon. A number of feeds segregated by matters akin to Trending and For You have been additionally seen. Extra such matters could also be created by AI and X’s suggestion algorithm curates the content material in them.
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