What’s in a nickname? A lot ado about nothing? Whereas the Bard William Shakespeare had one thing tangible to say in his story about names, Snapchat has one thing tangible to impart relating to the highest nicknames in India – how do folks understand them. Tellingly, the Snapchat research says that two out of three folks consider nicknames are integral to being Indian. It additionally revealed that Sonu, Babu, Macha, Shona, and Pinky are amongst India’s hottest nicknames.
The sunshine is being shed on the topic courtesy Snapchat, which, in partnership with YouGov, has undertaken analysis on Indian nickname tradition and uncovered a nationwide fascination with them in addition to some fascinating insights into the distinctive subculture of nicknaming. This research additionally impressed two new Nickname-themed Augmented Actuality (AR) lenses on Snapchat – ‘India’s Prime Nicknames’ and ‘My Nickname’.
This primary interactive AR Lens referred to as ‘India’s Prime Nicknames’ consists of 5 bespoke designs that includes India’s favorite nicknames. Not solely that, for the primary time Indians can customise the ‘My Nickname’ lens to create their very personal nickname. From Guddu, Sunny and Tinku to Angel and Child, the brand new customized nickname AR expertise has been purpose-built by Snapchat for customers to share with their family members.
The survey revealed that almost all of Indian Gen Zs and younger Millennials love to make use of their nicknames on-line. The explanations for this, in addition to protecting names snappy, are to appear cool, to safeguard their privateness and since nicknames may be simpler to recollect. Unsurprisingly, knowledge exhibits that over 96% of Indians have used a nickname sooner or later of their lives.
Nicknames – intrinsic to the Indian id
Typically often called pet names, ‘ghar ka naam’ or ‘daak naam’ – nicknames are etched deep throughout the cultural cloth. The survey outlined that the 5 most typical nicknames in India are Sonu, Babu, Chotu, Annu, and Chintu. However on a regional degree, different nicknames are in style. In North India, Golu and Sunny reign, whereas Ammu and Macha are extensively in style within the southern area. The East embraces Shona and Mishti, whereas the West favours Pinky and Dada.
Amazingly, greater than half of the respondents stated that they’ve had three or extra nicknames all through their lives. Opposite to in style perception, nicknames are additionally a matter of pleasure, as solely 15% say they’re embarrassed to make use of their nicknames publicly.
Kanishk Khanna, Director Media Partnerships – APAC, Snap Inc stated, “We needed to share some enjoyable findings on Indian nicknames – from the bizarre and wacky to the oddball, romantic and downright hilarious, this practice nickname AR expertise will assist convey customers nearer to their inside circle and allow the enjoyable and pleasure of sharing nicknames.”
Forging connections vis nicknames
The survey additional revealed that Indians use nicknames to construct deeper connections and validate relationships. 67% of Indians revealed that they use nicknames to really feel nearer to somebody.
Among the many individuals who have ever had a nickname, 60% verify that they acquired their nicknames both throughout childhood or their college years. Nonetheless, the nickname acquired earlier than college is the one that almost all nonetheless go along with, highlighting the lasting impression of early connections to at least one’s id.
Nicknames create a definite sense of belonging. 61% talked about that they go by a distinct title at residence and nearly 60% have skilled conditions the place folks remembered their nickname and never their precise title.
How and When to Entry Nickname Lenses
The 2 Nickname Lenses will likely be accessible on Snapchat in India from right this moment. Simply seek for ‘IN’s Prime Nicknames’ (right here) and ‘My Nickname IN’ (right here) within the lens carousel and easily level your telephone to your face.